Information about our PSWACADEMY Program
Friday, November 6, 2026
Leadership Meets Artificial Intelligence
, 1:00 p.m. | Room 1
, 1:00 p.m. | Room 1
Dieter Obendorfer + Florian Robbe · Interim Management Obendorfer / Robbe Sales & AI Consulting
High-Voltage Specialist in Agricultural and Construction Machinery Technology
1:00 p.m. | Room 2
1:00 p.m. | Room 2
Torsten Grantz · LBT
People who work in the service and repair of agricultural and construction machinery are exposed to particular hazards.
In this presentation, learn more about the challenges posed by high-voltage systems in the agricultural and construction machinery mechatronics trade and how the LBT Federal Association’s seminar program ensures the necessary qualifications and a uniform standard.
Artificial Intelligence in the Agricultural and Construction Equipment Industry Based on Aptean Equipment DMS – From Digital Assistant to Real Competitive Advantage
1:00 p.m. | Room 3
1:00 p.m. | Room 3
Karsten Bünger · Traser
Artificial intelligence is rapidly evolving from hype to concrete applications in the agricultural and construction equipment retail sector. This presentation will demonstrate how dealers can use AI—based on Aptean Equipment DMS—to automate processes, make more informed decisions, and strengthen their customer relationships in the long term. Using practical examples, the presentation will demonstrate how the data available in the DMS can be used as the basis for intelligent assistants, automated workflows, and data-driven analytics. The presentation will highlight how dealers can increase efficiency, improve service quality, and achieve sustainable competitive advantages through the use of modern AI technologies.
Diagnostics for EFI Engines and PowerPortal Tools
1:00 p.m. | Room 4
1:00 p.m. | Room 4
Arthur Kessler · Briggs & Stratton
This presentation will introduce the available software and diagnostic tools for efficient problem-solving.
In addition, “Briggs Assist,” a new AI-powered technology, will be presented. It is designed to help dealers quickly diagnose technical problems via the website and the Power Portal.
"Certified Inspector for Agricultural and Construction Machinery": Responsibilities and Opportunities
1:00 p.m. | Room 5
1:00 p.m. | Room 5
Thorsten Schneider · VDBUM e.V. - Association of the Construction, Environmental, and Mechanical Engineering Industries
A brief description will follow shortly.
Price Isn't the Problem: Why Companies Generate Unnecessary Costs Due to Complexity
1:15 p.m. | Stage
1:15 p.m. | Stage
Roman Nowotny · Wolff & Müller Einkaufspartner GmbH
Many companies are constantly optimizing their processes, yet in doing so, they unknowingly create ever-increasing complexity. What seems sensible when viewed in isolation can, over the years, become a cost driver. Using typical everyday scenarios from the workshop, operations, and procurement, this presentation shows how hidden complexity arises, what costs it generates, and why indirect procurement is now a key lever for greater efficiency and transparency. A presentation that will ring true for many and offer plenty of “aha” moments.
People as a Key to Success—The Most Important Resource of Our Time
2:00 p.m. | Room 1
2:00 p.m. | Room 1
Dieter Obendorfer · Obendorfer Interim Management
We talk almost exclusively about artificial intelligence, Agriculture 4.0, smart farming, the digital economy, …
But where does that leave people? They are our most important resource and, at the same time, the No. 1
factor for success in our time! Use this resource to ensure your company’s success!
Less Searching, Faster Solutions: AI in the Day-to-Day Service and Maintenance Operations of Agricultural Machinery Companies
2:00 p.m. | Room 2
2:00 p.m. | Room 2
Yannik Rediske · Startify
Using a real-world project as an example, this presentation demonstrates how medium-sized service organizations can transform technical knowledge from documents, PDFs, and
—as well as experiential knowledge—into a usable AI solution. The focus is on
the journey from data chaos to a testable maintenance assistant—practical, realistic
and featuring concrete approaches for getting started in your own company.
Ilgenfritz-Mechatronics: Up to 80% cost savings through professional electronics repair
2:00 p.m. | Room 3
2:00 p.m. | Room 3
Michael Ilgenfritz · Ilgenfritz
Why pay for an expensive replacement when an economical repair is possible? In this presentation, we’ll show how companies can save between 20% and, in some cases, over 80% by repairing industrial electronics. In addition, we’ll introduce the simple repair and shipping process via the Ilgenfritz Service Portal—fast, transparent, and efficient from the initial inquiry to the return of the repaired assembly.
Everyone is talking about precision farming, but what exactly is it? — A brief overview (using GRANIT AUTODRIVE as an example)
2:00 p.m. | Room 4
2:00 p.m. | Room 4
Christian Langenhorst · GRANIT
Greater precision, less effort: Precision farming is transforming agriculture. This presentation offers an accessible introduction to the world of digital agriculture. Using GRANIT AUTODRIVE as an example, you’ll learn how automatic steering systems work, what benefits they offer in day-to-day operations, and why they are a key component of modern agriculture.
Legal certainty for business owners and managers in construction companies! Certification of machine operators in the agricultural and construction machinery industry
2:00 p.m. | Room 5
2:00 p.m. | Room 5
Stefan Schumski · VDBUM e.V. — Association of the Construction, Environmental, and Mechanical Engineering Industries
A brief description will follow shortly.
Tractor Talk Webinar - Live at PSW 2026 Guest to be announced - asap
2:15 p.m. | Stage
2:15 p.m. | Stage
Dieter Dänzer · NITT
Under the motto “Because knowledge is the best motivator,” we provide experts from the agricultural machinery retail sector with practical knowledge about products, systems, and sales opportunities.
Live at PSW 2026!
Deadly Sins in Sales. Here's How I Make a Difference as a Salesperson!
3:00 p.m. | Room 1
3:00 p.m. | Room 1
Philipp Gotterbarm · Gotterbarm
There are certain phrases that can undermine sales success right from the start of the conversation. While often well-intentioned, their impact on sales success can be disastrous. This workshop highlights precisely these “deadly sins” and offers solutions to eliminate each one. The goal: The salesperson comes across as more competent and takes the lead in the sales conversation, rather than immediately handing control over to the customer.
Does diesel still have a future? The latest developments in diesel systems and exhaust aftertreatment
3:00 p.m. | Room 2
3:00 p.m. | Room 2
Andre Schleusener · Coler
Strict emissions standards, new technologies, and increasing requirements for exhaust gas purification are transforming the diesel market.
Learn about the innovations already in use today and where diesel systems and exhaust aftertreatment are headed.
Rep.Guide - Knowledge at the Touch of a Button!
3:00 p.m. | Room 3
3:00 p.m. | Room 3
Helge Morgenstern · GRANIT
The cross-manufacturer platform for technical information in everyday workshop operations.
New: Maintenance tasks can be scheduled, costed, and documented. Additionally, new content is being introduced, including interfaces to GRANIT, Jaltest, and DMS systems, as well as enhanced features such as error codes and fleet management.
Connect like the pros. Herth+Buss: Electronics Workshop – Expertise in Modern Automotive Electronics
3:00 p.m. | Room 4
3:00 p.m. | Room 4
Jens Heun · Herth & Buss
Modern vehicle electronics present workshops with increasingly complex challenges.
In our electronics workshop, you’ll gain hands-on expertise on typical sources of failure
related to electrical connections, as well as the right professional tools.
Learn why electrical connections—along with the battery—are among the most common causes of malfunctions and what requires special attention during repairs.
Working Efficiently with the
Mobile Bolt Press3:00 p.m. | Room 5
Mobile Bolt Press3:00 p.m. | Room 5
Christoph Baur · ViGOR
Work efficiently and safely with a portable stud press for a wide range of applications.
Pulling out retaining bolts, working on the master pin of track assemblies, replacing bushings, and loosening ball joints can all be performed quickly and precisely.
This mobile solution delivers significant time and cost savings and greatly reduces the amount of work required.
Reinventing Tradition—Preserving the Best of the Past, Embracing the New
3:15 p.m. | Stage
3:15 p.m. | Stage
Torben Weber (Future Rebel Minds) Sebastian Bartling (Philoneos) · Future Rebel Minds & Philoneos
Why do some companies survive for a century, while others fail with every new trend? The answer lies not in an either/or choice between tradition and innovation, but in their combination. AI, new distribution channels, and changing customer expectations are transforming industries today faster than organizations can adapt, yet our conception of progress often remains alarmingly linear. But old knowledge doesn’t become obsolete—it’s recombined: Expertise, customer trust, and decades of experience are not dead weight, but rather the raw material for true progress. Those who understand this raw material and reassemble it—rather than replacing it—will build the competitive edge of tomorrow in a world that continues to evolve exponentially.
Workshop Organization: "Not" a Problem!? – Key Metrics as a Booster for Process Optimization
4:00 p.m. | Room 1
4:00 p.m. | Room 1
Holger Willems · Holger Willems
“No problem!”—or is it? Discover why key metrics are much more than just columns of numbers and how they become a crucial lever for efficient processes, higher productivity, and better decisions.
Diesel Engine Repair—Avoiding Customer Complaints
4:00 p.m. | Room 2
4:00 p.m. | Room 2
Dr.-Ing. Bernd Liebig · IBL Engineering Firm
Repairs to diesel engines, as well as the replacement of engine assemblies and entire engines, are usually not routine tasks in workshops. Determining the causes of failure is a complex task because these causes are often found not only in the engine itself but also in the engine’s surrounding systems
. Only when a fault is successfully identified can the appropriate repair procedures and correct replacement parts be applied. Knowledge transfer
regarding the assessment of component damage is intended to contribute to the reliable identification of the causes of damage and thus to the prevention of repair errors.
New EU Regulation on Climate Change Training
4:00 p.m. | Room 3
4:00 p.m. | Room 3
Jens Sternbeck · Sternbeck Academy
New regulations, new obligations—what does this mean for your business? This presentation provides a practical overview of the most important changes to EU regulations governing refrigeration and air conditioning systems and shows you how to implement the new requirements in a way that is both legally compliant and future-proof.
Understanding CAN Bus, Troubleshooting, and Mastering Repairs
4:00 p.m. | Room 4
4:00 p.m. | Room 4
Andre Schleusener · Coler
Communication errors in the CAN data bus are among the most common causes of complex vehicle malfunctions.
Learn which error codes can occur, how to interpret them correctly, and which diagnostic tools are used during diagnosis.
Using real-world examples, we also demonstrate which repairs are possible and economically viable.
MIC 4.0 and ISO 15142-3: Error-free communication and basic structure for data exchange, e.g., between construction machinery and attachments
4:00 p.m. | Room 5
4:00 p.m. | Room 5
Wolfgang Lübberding · VDBUM e.V. - Association of the Construction, Environmental, and Mechanical Engineering Industries
A brief description will follow shortly.
Tractor Talk Webinar - Live at PSW 2026 Guest TBD - asap
4:15 p.m. | Stage
4:15 p.m. | Stage
Dieter Dänzer · NITT
Under the motto “Because knowledge is the best motivator,” we provide experts from the agricultural machinery retail sector with practical knowledge about products, systems, and sales opportunities.
Live at PSW 2026!
Dealing with: TOO EXPENSIVE! How do I fight for every euro—and succeed?
5:00 p.m. | Room 1
5:00 p.m. | Room 1
Philipp Gotterbarm · Gotterbarm
“TOO EXPENSIVE” triggers a panic reaction in most salespeople. “Damn,” I’m going to lose the sale… Now the price discussion is starting all over again… Very few salespeople realize that “TOO EXPENSIVE” is a classic buying signal, and that the customer simply senses an imbalance in the price-to-value ratio. In this workshop, participants will learn firsthand—through real-world examples—how to recognize this and what strategies they can use to influence this price-to-value ratio in their favor.
Testing Electrical Components in Agricultural and Construction Machinery Quickly and Safely
5:00 p.m. | Room 2
5:00 p.m. | Room 2
Jens Sternbeck · Sternbeck Academy
Greater reliability in the diagnosis of electrical components: Learn how to reliably test actuators and sensors, select the appropriate measurement method, and professionally document and bill testing and measurement work.
GRANIT Partnershop - Your Online Growth Tool: Get a Successful Start in E-commerce
5:00 p.m. | Room 3
5:00 p.m. | Room 3
Christoph Wege · GRANIT
Discover how the GRANIT Partnershop, as your online growth tool, expands and strengthens your business digitally. Learn how you can best serve your customers at
with your own online store that requires no maintenance and provides access to Europe’s largest selection of replacement parts. Take advantage of the comprehensive search functions, fast delivery, and efficient customer management to perfectly complement your brick-and-mortar business.
This presentation shows how targeted marketing measures, modern payment options like PayPal, and the GRANIT app drive your growth. We’ll show you how GRANIT’s all-around support makes online retail easy for you and enables you to be there for your customers digitally around the clock—without major investments.
Using Social Media Effectively: Greater Reach Without Extra Effort
5:00 p.m. | Room 4
5:00 p.m. | Room 4
Andy Thäger · Creatistas
How can companies successfully manage their social media channels without spending hours on them every day? This concise session provides concrete strategies and quick wins for greater visibility, engagement, and reach.
SITEROUTER: The neutral data hub for Construction 4.0, for manufacturers, users, and software companies
5:00 p.m. | Room 5
5:00 p.m. | Room 5
René Esselmann · VDBUM e.V. - Association of the Construction, Environmental, and Mechanical Engineering Industries
A brief description will follow shortly.
Tractor Talk Webinar - Live at PSW 2026 Guest to be announced - asap
5:15 p.m. | Stage
5:15 p.m. | Stage
Dieter Dänzer · NITT
Under the motto “Because knowledge is the best motivator,” we provide experts from the agricultural machinery retail sector with practical knowledge about products, systems, and sales opportunities.
Live at PSW 2026!
Saturday, November 7, 2026
Deadly Sins in Sales. Here's How I Make a Difference as a Salesperson!
10:00 a.m. | Room 1
10:00 a.m. | Room 1
Philipp Gotterbarm · Gotterbarm
There are certain phrases that can undermine sales success right from the start of the conversation. While often well-intentioned, their impact on sales success can be disastrous. This workshop highlights precisely these “deadly sins” and offers solutions to eliminate each one. The goal: The salesperson comes across as more competent and takes the lead in the sales conversation, rather than immediately handing control over to the customer.
Less Searching, Faster Solutions: AI in the Day-to-Day Service and Maintenance Operations of Agricultural Machinery Companies
10:00 a.m. | Room 2
10:00 a.m. | Room 2
Yannik Rediske · Startify
Using a real-world project as an example, this presentation demonstrates how medium-sized
service organizations can transform technical knowledge from documents, PDFs, and
experiential knowledge into a usable AI solution. The focus is on
the journey from data chaos to a testable maintenance assistant—practical, realistic
, and featuring concrete approaches for getting started in your own company.
When Nothing Works: Causes, Diagnosis, and Solutions for Starting Problems with Farm Equipment. Tank full, battery charged, but the tractor won’t start—what now?
10:00 a.m. | Room 3
10:00 a.m. | Room 3
Manuel Diaz Diaz · Mahle
When agricultural machinery breaks down at a critical moment, valuable time can be lost quickly—especially during the growing season.
But often, there’s more to starting problems than just a weak battery: An unreliable alternator,
a starter motor that’s hard to turn or fails, as well as a combination of electrical and mechanical wear and tear, can all be the cause.
The consequences range from a delayed start to the machine coming to a complete standstill in the field.
To keep downtime to a minimum, a targeted and professional diagnosis is essential.
This is the only way to quickly locate and correct faults—ensuring that tractors and harvesters remain reliably operational when it matters most.
GRANIT Partnershop - Your Online Growth Tool: Get a Successful Start in E-commerce
10:00 a.m. | Room 4
10:00 a.m. | Room 4
Christoph Wege · GRANIT
Discover how the GRANIT Partnershop, as your online growth tool, expands and strengthens your business digitally. Learn how you can best serve your customers at
with your own online store that requires no maintenance and provides access to Europe’s largest selection of replacement parts. Take advantage of the comprehensive search functions, fast delivery, and efficient customer management to perfectly complement your brick-and-mortar business.
This presentation shows how targeted marketing measures, modern payment options like PayPal, and the GRANIT app drive your growth. We’ll show you how GRANIT’s all-around support makes online retail easy for you and enables you to be there for your customers digitally around the clock—without major investments.
MIC 4.0 and ISO 15142-3: Error-free communication and basic structure for data exchange, e.g., between construction machinery and attachments
10:00 a.m. | Room 5
10:00 a.m. | Room 5
Wolfgang Lübberding · VDBUM e.V. - Association of the Construction, Environmental, and Mechanical Engineering Industries
A brief description will follow shortly.
Diagnostics for EFI Engines and PowerPortal Tools
10:15 a.m. | Stage
10:15 a.m. | Stage
Arthur Kessler · Briggs & Stratton
This presentation will introduce the available software and diagnostic tools for efficient problem-solving.
In addition, “Briggs Assist,” a new AI-powered technology, will be presented. It is designed to help dealers quickly diagnose technical problems via the website and the Power Portal.
Dealing with Low Performers—How to Turn Challenging Employees Back into Top Performers
11:00 a.m. | Room 1
11:00 a.m. | Room 1
Andrea Scheer · Scheer
Too late, more frequent sick days, a negative team atmosphere, employees who resist every change, or those who are simply overwhelmed—even though they’re willing to do the work.
Does this sound familiar? In 30 minutes, you’ll learn how you, as a leader, can take concrete steps to unlock untapped potential instead of losing valuable employees—with a practical plan you can implement right away.
Leadership Meets Artificial Intelligence
11:00 a.m. | Room 2
11:00 a.m. | Room 2
Dieter Obendorfer + Florian Robbe · Interim Management Obendorfer / Robbe Sales & AI Consulting
A shortage of skilled workers, increasing complexity, high customer expectations, and rapid technological
development: Today, the agricultural and construction equipment industry demands more from leaders than ever
before. Anyone who wants to lead effectively in this environment needs more than just experience—they need clarity
about themselves, their impact, and the right tools.
The industry is under pressure—stronger leadership combined with the optimal use of AI
could be the answer!
Diesel Engine Repair—Avoiding Customer Complaints
11:00 a.m. | Room 3
11:00 a.m. | Room 3
Dr.-Ing. Bernd Liebig · IBL Engineering Firm
Everyone is talking about precision farming, but what exactly is it? — A brief overview (using GRANIT AUTODRIVE as an example)
11:00 a.m. | Room 4
11:00 a.m. | Room 4
Christian Langenhorst · GRANIT
Greater precision, less effort: Precision farming is transforming agriculture. This presentation offers an accessible introduction to the world of digital agriculture. Using GRANIT AUTODRIVE as an example, you’ll learn how automatic steering systems work, what benefits they offer in day-to-day operations, and why they are a key component of modern agriculture.
Event details to be announced
11:00 a.m. | Room 5
11:00 a.m. | Room 5
The topic for this program item has not yet been determined—more information will follow shortly.
Saddle Plate Lifting Tools, Manual and Power-Operated Solutions & Diagnostics for Agricultural and Commercial Vehicles
11:15 a.m. | Stage
11:15 a.m. | Stage
Marco Rompf · HAZET
The focus is on practical solutions for the agricultural and light-duty truck sectors—ranging from the safe and efficient handling of fifth-wheel plates to hand- and machine-operated tools for everyday use, all the way to modern diagnostics.
Using specific examples, the presentation demonstrates how thermal imaging cameras and endoscopes help detect wear and defects at an early stage.
The presentation provides practical insights into targeted maintenance strategies and shows how to prevent unplanned downtime and crop losses.
Dealing with: TOO EXPENSIVE! How do I fight for every euro—and succeed?
12:00 p.m. | Room 1
12:00 p.m. | Room 1
Philipp Gotterbarm · Gotterbarm
“TOO EXPENSIVE” triggers a panic reaction in most salespeople. “Damn,” I’m going to lose the sale… Now the price discussion is starting all over again… Very few salespeople realize that “TOO EXPENSIVE” is a classic buying signal, and that the customer simply senses an imbalance in the price-to-value ratio. In this workshop, participants will learn firsthand—through real-world examples—how to recognize this and what strategies they can use to influence this price-to-value ratio in their favor.
People as a Key to Success—The Most Important Resource of Our Time
12:00 p.m. | Room 2
12:00 p.m. | Room 2
Dieter Obendorfer · Obendorfer Interim Management
We talk almost exclusively about artificial intelligence, Agriculture 4.0, smart farming, the digital economy, …
But where does that leave people? They are our most important resource and, at the same time, the No. 1
factor for success in our time! Use this resource to ensure your company’s success!
Ilgenfritz-Mechatronics: Up to 80% Cost Savings Through Professional Electronics Repair
12:00 p.m. | Room 3
12:00 p.m. | Room 3
Michael Ilgenfritz · Ilgenfritz
Why pay for an expensive replacement when an economical repair is possible? In this presentation, we’ll show how companies can save between 20% and, in some cases, over 80% by repairing industrial electronics. In addition, we’ll introduce the simple repair and shipping process via the Ilgenfritz Service Portal—fast, transparent, and efficient from the initial inquiry to the return of the repaired assembly.
Rep.Guide - Knowledge at the Touch of a Button!
12:00 p.m. | Room 4
12:00 p.m. | Room 4
Helge Morgenstern · GRANIT
The cross-manufacturer platform for technical information in everyday workshop operations.
New: Maintenance tasks can be scheduled, costed, and documented. In addition, new content is being introduced, including interfaces to GRANIT, Jaltest, and DMS systems, as well as expanded features such as error codes and fleet management.
Event details to be announced
12:00 p.m. | Room 5
12:00 p.m. | Room 5
The topic for this program item has not yet been determined—more information will follow shortly.
Connect like the pros. Herth+Buss: Electronics Workshop – Expertise in Modern Automotive Electronics
12:15 p.m. | Stage
12:15 p.m. | Stage
Jens Heun · Herth & Buss
Modern vehicle electronics present workshops with increasingly complex challenges.
In our electronics workshop, you’ll gain hands-on expertise on typical sources of error
related to electrical connections, as well as the right professional tools.
Learn why electrical connections—along with the battery—are among the most common causes of malfunctions
and what you need to pay special attention to during repairs.
Pull Instead of Pressure – The Physics of Modern Leadership. How tech companies tap into their teams’ hidden potential without increasing pressure.
1:00 p.m. | Room 1
1:00 p.m. | Room 1
Holger Willems · Holger Willems
Why do some teams seem to achieve more than others with apparent ease? Discover how modern leadership, based on the principle of “inspiration rather than pressure,” unlocks hidden potential and leads teams to greater initiative, performance, and motivation.
Imbalances in Communication – Getting Conversations Back on Track in Everyday Workshop Life
1:00 p.m. | Room 2
1:00 p.m. | Room 2
Gesa Eckhardt · Work Platform
In conversations with customers, coworkers, or supervisors, not everyone always agrees, and not all conversations go smoothly.
In this presentation, you’ll learn practical communication tools that will help you better connect with others, even in challenging situations.
Driver's License Classes—Who Is Actually Allowed to Do What?
1:00 p.m. | Room 3
1:00 p.m. | Room 3
Michael Respondeck · LAK
Which driver’s license class is required for which vehicles and purposes? This presentation explains categories L and T, distinguishes them from categories C and CE, and uses typical special cases in commercial use to demonstrate why having the correct driver’s license is crucial for legal certainty, insurance coverage, and avoiding fines.
Troubleshooting EFI Engines and PowerPortal Tools
1:00 p.m. | Room 4
1:00 p.m. | Room 4
Arthur Kessler · Briggs & Stratton
This session highlights the software and diagnostic tools available for efficient problem resolution. In addition, we will showcase “Briggs Assist,” a new AI-driven technology designed to help dealers quickly diagnose technical issues via our website and PowerPortal.
Legal certainty for business owners and managers in construction companies! Certification of machine operators in the agricultural and construction machinery industry
1:00 p.m. | Room 5
1:00 p.m. | Room 5
Stefan Schumski · VDBUM e.V. — Association of the Construction, Environmental, and Mechanical Engineering Industries
A brief description will follow shortly.
Fueling Sustainability: HVO and Other Alternative Fuels as Game-Changers in Fleet Management and Logistics
1:15 p.m. | Stage
1:15 p.m. | Stage
Simon Jung · Hoyer
How can CO₂ emissions in transportation be reduced easily and with minimal effort? Attend our presentation to learn about alternatives to conventional diesel, why HVO can be used immediately without modifying vehicles, and how Hoyer supports companies on their path to more sustainable mobility.
Why Good Time Management Can Create Opportunities for Real Sales
2:00 p.m. | Room 1
2:00 p.m. | Room 1
Philipp Gotterbarm · Gotterbarm
In this session, the trainer highlights tips and tricks for preparing yourself optimally for a sales day and ensuring it yields results. From weekly to daily planning, there are various approaches to achieving satisfying results in your work. There’s nothing more demotivating than saying in the evening, “I got a lot done… but what exactly did I do?” Only through good time management can you recognize your own self-efficacy.
Getting Started with AI in Service—A Tool, Not Just Hype: What’s Behind the Buzzword, What It Means for Your Workshop, and How to Get Your Team On Board Without Overwhelming Them
2:00 p.m. | Room 2
2:00 p.m. | Room 2
Florian Robbe · Robbe Sales & AI Consulting
Where AI is already helping today: in preserving experiential knowledge, in field diagnostics, and in eliminating tedious reporting tasks. Plus, a clear answer to the question that no AI presentation should be without: Who actually benefits from the time saved—the customer or you? Practical, honest, and tailored for construction and agricultural machinery businesses that want to empower their employees and protect their margins.
Wasting Money Due to a Misdiagnosis—Who Wants That?
2:00 p.m. | Room 3
2:00 p.m. | Room 3
Jens Ennulat · LAK
Wrong approach, unnecessary repairs, high costs: Misdiagnoses cost repair shops money every day. Find out where the most common sources of error lie and how you can avoid significant costs by following the right procedure.
llgenfritz Mechatronics: Save Up to 80% with Professional Electronics Repair
2:00 p.m. | Room 4
2:00 p.m. | Room 4
Michael Ilgenfritz · Ilgenfritz
Why pay for an expensive replacement when a cost-effective repair is possible? In this presentation, we’ll show how companies can save between 20 percent and, in some cases, over 80 percent on costs by repairing industrial electronics. We will also outline the straightforward repair and shipping process via the Ilgenfritz Service Portal—fast, transparent, and efficient, from the initial inquiry all the way through to the return of the repaired unit.
Safety Training for Workshop Staff, applicable to agricultural and construction equipment workshops
2:00 p.m. | Room 5
2:00 p.m. | Room 5
Kai Jentsch · VDBUM e.V. - Association of the Construction, Environmental, and Mechanical Engineering Industries
A brief description will follow shortly.
Tractor Talk Webinar - Live at PSW 2026 Guest to be announced - asap
2:15 p.m. | Stage
2:15 p.m. | Stage
Dieter Dänzer · NITT
Under the motto “Because knowledge is the best motivator,” we provide experts from the agricultural machinery retail sector with practical knowledge about products, systems, and sales opportunities.
Live at PSW 2026!
Dealing with Low Performers—How to Turn Challenging Employees Back into Top Performers
3:00 p.m. | Room 1
3:00 p.m. | Room 1
Andrea Scheer · Scheer
Too late, more frequent sick days, a negative team atmosphere, employees who resist every change, or those who are simply overwhelmed—even though they’re willing to do the work.
Does this sound familiar? In 30 minutes, you’ll learn how you, as a leader, can take concrete steps to unlock untapped potential instead of losing valuable employees—with a practical plan you can implement right away.
Grease for Strong Teams—How a Leader’s Attitude Contributes to Smooth Collaboration Among the Entire Workshop Team
3:00 p.m. | Room 2
3:00 p.m. | Room 2
Gesa Eckhardt · Work Platform
This presentation focuses on the influence of one’s own attitude. Leadership does not begin with methods, but with an awareness of one’s role, one’s own demeanor, and the question of what impact one actually has on the team. Only in this way can one address each team member individually while keeping the entire team in mind.
Understanding CAN-BUS, Troubleshooting, and Mastering Repairs
3:00 p.m. | Room 3
3:00 p.m. | Room 3
Andre Schleusener · Coler
Communication errors in the CAN data bus are among the most common causes of complex vehicle malfunctions.
Learn which error codes can occur, how to interpret them correctly, and which diagnostic tools are used during diagnosis.
Using real-world examples, we also demonstrate which repairs are possible and economically viable.
Too expensive! How do I fight for every euro and dollar—and win!
3:00 p.m. | Room 4
3:00 p.m. | Room 4
Philipp Gotterbarm · Gotterbarm
“TOO EXPENSIVE” triggers a panic reaction in most salespeople. “Damn, I’m going to lose the deal… Now the price haggling starts all over again…” Very few salespeople realize that “TOO EXPENSIVE” is a classic buying signal, and that the customer simply senses an imbalance in the price-performance ratio. In this workshop, participants will learn, through real-life examples and hands-on experience, how to recognize this and what methods are available to influence this price-performance ratio in their favor.
"Certified Inspector for Agricultural and Construction Machinery": Responsibilities and Opportunities
3:00 p.m. | Room 5
3:00 p.m. | Room 5
Thorsten Schneider · VDBUM e.V. - Association of the Construction, Environmental, and Mechanical Engineering Industries
A brief description will follow shortly.
Reinventing Tradition—Preserving the Best of the Past, Embracing the New
3:15 p.m. | Stage
3:15 p.m. | Stage
Torben Weber (Future Rebel Minds) Sebastian Bartling (Philoneos) · Future Rebel Minds & Philoneos
Workshop Organization: "Not" a Problem!? – Key Metrics as a Booster for Process Optimization
4:00 p.m. | Room 1
4:00 p.m. | Room 1
Holger Willems · Holger Willems
“No problem!”—or is it? Discover why key metrics are much more than just columns of numbers and how they become a crucial lever for efficient processes, higher productivity, and better decisions.
Hydrogen as an Energy Source in Agricultural Machinery—A Pipe Dream or a Real Alternative?
4:00 p.m. | Room 2
4:00 p.m. | Room 2
Michael Respondeck · LAK
The presentation provides an overview of the potential applications of hydrogen in agricultural and construction machinery and examines the opportunities, challenges, and current technical developments. Based on available production vehicles and the resulting training needs, the presentation discusses whether hydrogen represents a viable alternative for the future.
Does diesel still have a future? The latest developments in diesel systems and exhaust aftertreatment
4:00 p.m. | Room 3
4:00 p.m. | Room 3
Andre Schleusener · Coler
Strict emissions standards, new technologies, and increasing requirements for exhaust gas purification are transforming the diesel market.
Learn about the innovations already in use today and where diesel systems and exhaust aftertreatment are headed.
Everyone is talking about precision farming, but what does it actually mean? A brief overview (using Granit Autodrive as an example)
4:00 p.m. | Room 4
4:00 p.m. | Room 4
Christian Langenhorst · GRANIT
Greater precision, less effort: precision farming is transforming agriculture. This talk provides an accessible introduction to the world of digital agriculture. Using GRANIT AUTODRIVE as an example, you will learn how automatic steering systems work, what benefits they offer in day-to-day operations, and why they are a key component of modern agriculture.
Price Isn't the Problem: Why Companies Generate Unnecessary Costs Due to Complexity
4:00 p.m. | Room 5
4:00 p.m. | Room 5
Roman Nowotny · Wolff & Müller Einkaufspartner GmbH
Many companies are constantly optimizing their processes, yet in doing so, they unknowingly create ever-increasing complexity. What seems sensible when viewed in isolation can, over the years, become a cost driver. Using typical everyday scenarios from the workshop, operations, and procurement, this presentation shows how hidden complexity arises, what costs it generates, and why indirect procurement is now a key lever for greater efficiency and transparency. A presentation that will ring true for many and offer plenty of “aha” moments.
Using Social Media Effectively: Greater Reach Without Extra Effort
4:15 p.m. | Stage
4:15 p.m. | Stage
Andy Thäger · Creatistas
How can companies successfully manage their social media channels without spending hours on them every day? This concise session provides concrete strategies and quick wins for greater visibility, engagement, and reach.
Building a Successful Career: New Career Paths for the Industry
5:00 p.m. | Room 1
5:00 p.m. | Room 1
Torsten Grantz · LBT
Increasingly complex technology, digitalization, a shortage of skilled workers, decarbonization, changes in value creation, and much more are requiring employees to develop new skills. Have you heard about the new training programs for systems technicians or service managers? We’ll bring you up to speed on the latest opportunities!
New EU Regulation on Climate Literacy Training
5:00 p.m. | Room 2
5:00 p.m. | Room 2
Jens Sternbeck · Sternbeck Academy
New regulations, new obligations—what does this mean for your business? This presentation provides a practical overview of the most important changes to EU regulations governing refrigeration and air conditioning systems and shows you how to implement the new requirements in a way that is both legally compliant and future-proof.
Sustainable Lubricants for the Agricultural and Construction Sectors
5:00 p.m. | Room 3
5:00 p.m. | Room 3
Dario Lüdemann · Hoyer
Sustainability Meets Performance: Discover how Hoyer’s innovative, biodegradable hydraulic fluids are setting new standards for demanding applications. You’ll also gain exciting insights into forward-looking topics such as the circular economy, carbon footprint, sustainable packaging, and lubricants for the mobility of tomorrow.
GRANIT Partner Shop – Your Online Growth Engine: Accelerate Your Success in Digital Commerce
5:00 p.m. | Room 4
5:00 p.m. | Room 4
Christoph Wege · GRANIT
Discover how the GRANIT Partnershop, as your online growth tool, can help you expand and strengthen your business digitally. Find out how you can provide your customers with the best possible service through your own online store—with no maintenance required and access to Europe’s largest selection of spare parts.
Take full advantage of the comprehensive search functions, fast delivery, and efficient customer management to perfectly complement your brick-and-mortar business.
This presentation shows how targeted marketing measures, modern payment options such as PayPal, and the GRANIT app drive your growth. We’ll show you how GRANIT’s all-around support makes online retail easy for you and enables you to be there for your customers digitally around the clock without the need for major investment.
SITEROUTER: The neutral data hub for Construction 4.0, for manufacturers, users, and software companies
5:00 p.m. | Room 5
5:00 p.m. | Room 5
René Esselmann · VDBUM e.V. - Association of the Construction, Environmental, and Mechanical Engineering Industries
A brief description will follow shortly.
Tractor Talk Webinar - Live at PSW 2026 Guest to be announced - asap
5:15 p.m. | Stage
5:15 p.m. | Stage
Dieter Dänzer · NITT
Under the motto “Because knowledge is the best motivator,” we provide experts from the agricultural machinery retail sector with practical knowledge about products, systems, and sales opportunities.
Live at PSW 2026!
Sunday, November 8, 2026
PSW Highlight Auction
11:15 a.m. | Stage
11:15 a.m. | Stage
Snag your best bargain at PARTS AND SERVICE WORLD! Exciting products and plenty of thrills await you!
PSW Highlight Auction: Workshop Equipment - PSW LIVE WORKSHOP OUTLET
1:15 p.m. | Stage
1:15 p.m. | Stage
Snag your best bargain at PARTS AND SERVICE WORLD! Exciting workshop equipment right at the PSW Live Workshop and plenty of thrills await you!
